Shopping Responsibility (Wife)
This two-item, six-point, Likert-type scale measures the degree to which a person believes shopping is the wife's responsibility.
View ArticleCollectivism (Family)
Three, seven-point Likert-type items are purported to measure the degree to which a person subordinates individual goals to those of his or her parents.
View ArticleEthicality
The seven point semantic differential scale measures the degree to which a person's evaluation of the propriety of some stimulus is based upon beliefs shaped early in life by sources such as th
View ArticleTradition Importance
The scale is composed of six, nine-point statements that measure the value a person places on the maintenance of the shared symbols and practices of a group.
View ArticleEmpowerment in Marriage
Three statements are used in the scale to measure the degree to which one member of a married couple believes in his/her ability to raise and resolve issues with the other member.
View ArticleLong-Term Orientation (Tradition)
The scale uses four statements with a seven-point Likert-type response format to measure the degree to which a person has a holistic view of time rather than focusing on the present, with an emphas
View ArticlePersonal Cultural Orientation (Tradition)
This scale has five, seven-point Likert-type items that measure the extent to which a person values one's culture, traditions, and family heritage.
View ArticleBrand Image (Conservative)
The scale uses four, nine-point unipolar items to measure a person's belief that a certain brand is ordinary and typical rather than being characterized as a leader or innovative brand.
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